Of course you can do without a good SEO consultant. That is what your enterprising guts tell you. After a lot of thought you decide on opening up channels of Internet marketing too, to reach your customers and clients in a better way. You expect your presence on the web to be noticed but once you are on it you feel lost in the amount of content and data that is available. Your voice through your website seems to get buried in the noise and the amount of traffic, leads and queries you expected, is nowhere to be seen. Precisely that is why you need an SEO consultant or a SEO firm or agency, who can bring you and your customers together, who can guide you in optimizing your presence on web so that your voice is heard above the clutter.
So what can a good SEO consultant do for your business? SEO consultants optimize your content by using right keywords in such a way that instead of being buried at the third page of the results after a search on the search engine, you are able to see your website and your web presence listed on the first page. We generally look carefully at the search results present on the first page and are too lazy to go to the third or fourth page to check out the precuts and services listed there. Hence from business point of view it certainly makes sense for you to be on the first page of search engines result. It increases visibility, more people click on it and the traffic increases.
It is very important for you to find the right SEO consultant or SEO firm. There have been SEO consultants who have taken their clients business to top most ranks by shady means only to be blacklisted and blocked by all the search engines later. So there is a need for some due diligence before hiring SEO consultants. Ask them some honest questions. Will they provide weekly updates on the rankings and related analytic s? Can they guarantee that your site can be on the first page on at least a couple of keywords? You cant expect to be on first page with all your keywords. A good SEO consultant will provide a complete list of deliverable s and the pricing model. Some companies and professionals will only provide you SEO services while others include email marketing, blog, podcasts, video links etc.
A SEO consultant will start with making changes to your website content. He will try to make it more search engine friendly so that the spiders or trackers of search engines are able to access the site and content with more ease. He will study and adjust the site architecture. HTML validation process will follow, and he could change the URLS, source codes, the Meta tags, etc. He will ensure that you have a good strategy as far as link programs are concerned. A comprehensive web page analysis will then follow which would be followed by a baseline report of the website. The Baseline report will provide the analysis of the keywords needed to drive the traffic. He will ensure that your presence and brand gets visibility and traffic.